Music and Entertainment Marketing - A Practical User's Guide

Author(s): Mark Beard and Ben O'Hara

Management

Taking a close look at the complexities of bringing an artist's work to their audience, this practical guide will help readers through the maze of marketing possibilities that confronts the music industry. It builds understanding of the fundamental issues and examines the theory and practice of best leveraging both paid and 'free' opportunities.

$34.99(AUD)

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Product Information

General Fields

  • : 9781925868425
  • : Woodslane Pty Limited
  • : Woodslane Press
  • : September 2020
  • : books

Special Fields

  • : Mark Beard and Ben O'Hara
  • : Paperback
  • : en
  • : 208