Music And Entertainment Marketing A Practical User's Guide

Author: Mark Beard and Ben O'Hara

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Price : $34.99 AUD
ISBN : 9781925868425
Publisher : Woodslane Pty Limited
Imprint : Woodslane Press
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Publication date : September 2020
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Author : Mark Beard and Ben O'Hara
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Language : en
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Pages : 208
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9781925868425

Description

Taking a close look at the complexities of bringing an artist's work to their audience, this practical guide will help readers through the maze of marketing possibilities that confronts the music industry. It builds understanding of the fundamental issues and examines the theory and practice of best leveraging both paid and 'free' opportunities.

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