Lean Marketing: More leads. More profit. Less marketing. by Allan Dib
$36.99 AUD
Category: Marketing
Simplify, structure, and scale your marketing plan - without the extra work You keep being told to do more marketing. More complex, more specialized and more expensive marketing. Chasing the latest bright shiny object is exhausting. Following charismatic business and marketing "gurus" keeps leading to ...Show more
FOUNDERS AT WORK STORIES OF STARTUPS EARLY DAYS by LIVINGSTON JESSICA
$44.45 AUD
Category: Marketing | Series: Apresspod Ser.
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Myths of Branding by Simon Bailey
$22.00 AUD
Category: Marketing | Series: Business Myths Ser.
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge nu ...Show more
Digital PR by Danny Whatmough; PRCA (Other)
$59.99 AUD
Category: Marketing | Series: PRCA Practice Guides
Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital h ...Show more
Google AdWords For Dummies by Howie Jacobson
$41.95 AUD
Category: Marketing
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, t ...Show more
How to Persuade: The Skills You Need to Get What You Want by Michelle Bowden
$29.95 AUD
Category: Marketing
Do you want to get to 'yes'? Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion i ...Show more
Instagram Rules: The Essential Guide to Building Brands, Business and Community by Jodie Cook
$35.00 AUD
Category: Marketing
'Essential for anyone wanting to take Instagram seriously.' Alex Wood, ForbesBoost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you ...Show more
Myths of Marketing by Grant Leboff
$35.25 AUD
Category: Marketing | Series: Business Myths Ser.
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a staggering ...Show more
Permission Marketing by Seth Godin
$19.99 AUD
Category: Marketing
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are ...Show more
Principles: Life and Work (HB) by Ray Dalio
$49.99 AUD
Category: Marketing | Series: Principles Ser. | Reading Level: very good
One of the world's most successful investors and entrepreneurs shares the unconventional principles that he's developed, refined, and used over the past 40 years to create unique results in both life and business--and which any person or organization can adopt to help achieve their goals.over.
Relentless: From Good to Great to Unstoppable by Tim S. Grover
$27.99 AUD
Category: Marketing | Series: Tim Grover Winning Ser. | Reading Level: General Adult
Legendary trainer Tim Grover uses his experience with the world's top athletes to drill down into the killer instinct that separates the good from the great, showing you how to tap into the dark side of competitive intensity in order to win--regardless of the circumstance or cost. For more than two ...Show more
SEO For Dummies by Peter Kent
$46.95 AUD
Category: Marketing
Your fully updated guide to search engine optimization Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this fri ...Show more