From Worst to First - Behind the Scenes of Continental's Remarkable Comeback
Author(s): Gordon Bethune
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World
. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week
From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution
From Worst to First is Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer
All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.
Product Information
General Fields
- :
- : John Wiley & Sons, Incorporated
- : John Wiley & Sons, Incorporated
- : 0.36106
- : 16 August 1999
- : 2.06 Centimeters X 15.2 Centimeters X 22.8 Centimeters
- : books
Special Fields
- : Gordon Bethune
- : Paperback
- : English
- : 387.7/06/573
- : 304