Destination Marketing - Essentials by Steven Pike
$77.89 AUD
$88.99 (12% off)
Category: Marketing
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new s ...Show more
Marketing by Greg Elliott, Sharyn Rundle-Thiele, Sandy Smith and David Waller
$103.46 AUD
$137.95 (25% off)
Category: Marketing
Principles of Marketing by Gary Armstrong; Stewart Adam; Sara Denize; Michael Volkov; Philip Kotler
$128.29 AUD
$137.95 (7% off)
Category: Marketing
A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practica ...Show more
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